Red Bull Murals: A Hero’s Journey

Project Manager
Adam Aleksander Presents

Gizmodo: Hunter S. Thompson Would Have Loved This "Psychedelic" Driving Range
Red Bull: Rickie Fowler Improves Golf Game With Psychedelics
Technorati: Rickie Fowler Takes a Trip on the Red Bull Psychedelic Golf Challenge
Complex Gaming: Rickie Fowler Fights Against Red Bull's LSD-Inspired Indoor Driving Range

An immersive installation for Red Bull intended for only one guest -- celebrity golfer, Rickie Fowler. A decrepit parking garage was transformed into a projection mapped fantasy golf course with moving islands, sea monsters, and a talking man in the moon, all to challenge Rickie and prepare him for the tournament ahead.

 
Red-Bull-DC-Murals-Washing-DC-1007.jpg