Luna Rising
for Dos Equis
Creative Producer
Mirrorball
LA Canvas: The Dos Equis Luna Rising Experience
A touring immersive theatrical circus spectacular with a through-line narrative and an integrated alternate reality game. To RSVP, consumers needed to call a mysterious phone number and were given a rendezvous location where they met their guide & were led to a hidden warehouse door, usually tucked down a dark side-street. Once inside, the immersive experience was all-encompassing, complete with spectacular circus performances and actors in extravagant costumes leading guests away from their companions and into a surreal alternative world.
To raise awareness and intrigue around the Dos Equis Brand in select growth markets, Mirrorball produced a series of Full Moon themed happenings entitled Lun...
“Electrifying performances came into fruition that bred choreographed dance sequences, circus acts to the max, and performance art taken to the next level. [...] We salute the impeccable experience that coincided with a summer moon and its awakening. Here’s proof that Dos Equis knows how to cater to those who interact with the brand.”
