Magic Hat: In Your Dreams

Creative Producer
Vice Media

The Village Voice: Wolf + Lamb Party at Villain
Cultivora: Magic Hat and Noisey Launch Dream Machine, NYC

A Williamsburg warehouse was transformed into a dreamy wonderland to celebrate the release of Magic Hat's newest brew. Upon arrival, guests passed through a rainbow-colored waterfall of fog before arriving into a psychedelic dreamscape where aerialists dangled from the ceiling and renowned visionary artists, Alex Grey and Allyson Grey, painted a 32' x 8' mural that covered the walls of the venue. Event premiered Magic Hat's new Dream Machine van--a glow-in-the-dark Scooby Doo-like hippie van that doubles as a gif-generating photo booth and a mobile tap on wheels.